Strategic book marketing before launch, at release, and beyond. Bookfluence Studio brings positioning, targeted outreach, and reader discovery together to develop interest in your book and opportunities for sales.
A considered campaign for the stage your book is in. Begin with the support you need now, then agree the next phase as your goals develop.
01 / Prelaunch
Define the reader, sharpen the positioning, prepare retail copy recommendations and outreach materials, and research relevant advance-review and publicity opportunities.
The focus: A coordinated plan, approved materials, and a schedule built around your publication date.
02 / Launch
Introduce the book to approved reviewers, media, newsletters, and reader communities. Coordinate follow-ups and direct interested contacts to the right reading or ordering information.
The focus: Focused outreach, visible progress, and a clear record of the opportunities developing.
03 / Postlaunch
Review what has worked, refine the approach, and explore suitable book groups, institutional buyers, and new reader segments. For a series, agree which titles lead discovery and how the reading order is presented.
The focus: A next phase based on evidence, with opportunities to reach additional readers and buyers.
The campaign starts with how your book could be chosen and bought. We select the routes that fit its subject, format, availability, and readers.
Position the book around a specific reader need or interest, then approach the reviewers, newsletters, and communities those readers already follow.
What we track: Relevant mentions, reader visits, and attributable purchases where tracking is available.
For suitable books, approach organizations that could use copies with their members, clients, or program participants. Give the buyer a clear use case and ordering information.
What we track: Buyer replies, sample requests, quantity discussions, and confirmed orders.
Match suitable books to course topics, library collections, or group discussions. Prepare the information a selector needs to consider the title.
What we track: Evaluation requests, adoption discussions, acquisition decisions, and documented orders.
We review your existing placements, promotion, sales information you choose to share, and relationships first. The recommendation identifies additional audiences or buying opportunities and excludes work you have already completed.
Positioning, discoverability, and outreach work together. Your campaign combines the capabilities that fit your book, audience, and stage of publication.
Start with positioning
We read your book, research comparable titles and its readers, then write a positioning statement and ready-to-use descriptions for your retail page and pitches.
See what is includedWe audit your Amazon listing, research categories and keywords, and rewrite your description so it is ready to paste into your account.
See what is includedWe review your author profile and every edition of your book, list the corrections to make, and write your profile copy.
See what is includedWe research the reviewers, bloggers, journalists, and newsletter editors who cover books like yours, write each pitch, and handle follow-up. You approve the list first. Podcast pitching is optional.
See what is includedWe research libraries, schools, universities, and book clubs that fit your book, prepare an information sheet, and contact the people you approve.
See what is includedWe review your website, newsletter, and social channels, then give you a written plan and checklist sized to the time you actually have.
See what is includedEach stage ends with something you can read, review, and keep.
Send a short inquiry about your book. The initial fit assessment and proposal are free.
You receive: An initial view of fit and any clarifying questions.
Review the proposed deliverables, timeline, and fee before committing.
You receive: A proposal with scope, timeline, and fee.
The agreed paid work begins with the book, its readers, and comparable titles.
You receive: Research and positioning documents within your scope.
Review materials and, where included, approve the outreach before it is sent.
You receive: Approved materials and a record of work completed.
Receive a written record of the work and practical recommendations.
You receive: A final record and suggested next steps.
Sample campaign plan
Illustrative example, not a completed client campaign.
A family saga needs a clear introduction that helps reviewers and book groups understand who it is for and why it is worth discussing.
Final scope and timeline are confirmed in a written proposal. Third-party costs are always separate.
Build your plan
Know who to reach, what to say, and where to invest next.
starting atUS$1,500
Typical timeline: 2 weeks from receipt of your materials
Ready for active outreach
Put your book in front of relevant reviewers and reader communities.
starting atUS$3,500
Typical timeline: 6 weeks, including research and preparation
Reach across more channels
Develop reader discovery and institutional buying opportunities together.
starting atUS$6,500
Typical timeline: 90 days, including research and preparation
Authors are right to be careful about who they pay. These are the commitments behind every engagement.
Scope, deliverables, timeline, and fee are confirmed in a written proposal. Work begins only after you approve it.
Nothing is sent on your behalf until you have approved the contacts and the pitch wording.
We send recommendations and ready-to-use copy. You or your publisher make the changes in your own Amazon and Goodreads accounts.
Advertising, printing, review copies, and postage are listed separately and only incurred with your written approval.
Your report lists who was contacted and what came back, including declines and non-responses.
Fiction, nonfiction, memoir, and scholarly books, whether forthcoming or already published. We do not provide editing, printing, publishing, or distribution.
The initial fit assessment and proposal are free. Send an inquiry through our form. We reply by email with questions about your book and goals, then send a written proposal confirming scope, timeline, and fee before any work begins.
No. Podcast pitching is an optional part of media outreach. Campaigns can focus entirely on reviews, written features, and institutional outreach.
No. Reviews, coverage, and sales depend on decisions we do not control. What we commit to is careful research, relevant outreach, and a written report showing exactly what was done and what came back.
No. Our fee covers strategy and outreach. Any advertising, printing, review copies, or postage are separate and only incurred with your written approval.
Send a short inquiry by email. We will reply with questions or an outline of how we could help, and any work begins only after you approve a written proposal.